Ad watchdog cracks down on misleading health and beauty claims
by Denis Campbell Health policy editor from World news | The Guardian on (#6BH89)
ASA reports rise in complaints about ads that mislead customers about benefits of treatments like Botox
The advertising watchdog is banning growing numbers of advertisements that exaggerate the benefits of health and beauty treatments such as Botox, lip fillers and diet aids.
The Advertising Standards Authority's (ASA) action is part of a crackdown against beauty clinics and manufacturers of aesthetic products over how they promote themselves.
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