Google’s ad tech dominance spurs more antitrust charges, report says
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This week, the European Union (EU) is preparing to lob yet another formal antitrust complaint against Google, Bloomberg reported. Charges could come with massive fines for Google, as the EU's European Commission follows in the US Department of Justice's footsteps and starts pushing back against Google's alleged advertising technology industry dominance.
The EU's charges, referred to as statements of objections, could be announced by Wednesday, Bloomberg reported.
These latest charges come after Google spent years battling and frequently bending to the EU on antitrust complaints. Seeming to get bigger and bigger every year, Google has faced billions in antitrust fines since 2017, following EU challenges probing Google's search monopoly, Android licensing, Shopping integration with search, and bundling of its advertising platform with its custom search engine program.