London losing out to Paris and Milan over tourist shopping, says Burberry

British brand's sales jump by 18% year on year on back of post-Covid bounceback in China

Burberry has reported a sales surge of almost a fifth thanks to a bounceback in China, but the luxury British fashion brand has warned that London is losing out to rivals such as Paris and Milan, which are enjoying a stronger tourist shopping boom.

The British fashion brand, best known for its signature check bags and raincoats, said that global sales grew 18% year on year to 589m in the quarter to 1 July - its fastest growth rate in two years.