Make your price labels clearer, watchdog tells UK supermarkets

CMA says stores not stoking food inflation as it looks into competition on key categories such as milk and baby food

Supermarkets must make prices clearer, the UK's competition watchdog has said after finding that confusing labels were preventing shoppers from getting the best deals.

Food retailers and their suppliers will be subject to a detailed investigation into competition in 10 product categories including milk, bread, and baby formula as part of efforts to ensure households benefit from competitive prices as cost inflation falls.