Article 6DFP2 As Twitter Destroys its Brand by Renaming Itself X, Mastodon User Numbers are Again Soaring

As Twitter Destroys its Brand by Renaming Itself X, Mastodon User Numbers are Again Soaring

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upstart writes:

As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring:

As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source rival Mastodon is seeing usage numbers soar. According to a new post from Mastodon founder and CEO Eugen Rochko, the number of monthly active users for his Twitter alternative has been steadily climbing over the past couple of months to have now reached 2.1 million - or, as remarked Rochko, "not far off from our last peak."

Previously, Mastodon's monthly active user numbers had peaked at 2.5 million between the months of October and November, which was shortly after Elon Musk officially took ownership of Twitter. Before, Mastodon had been a much smaller network, with approximately 300,000 monthly active users, the founder had said.

The fate of Mastodon's growth seems often to be tied to Twitter's moves - or rather, its missteps. After Twitter's acquisition, for example, there was a bit of a Twitter exodus as longtime users rebelled against the changes that Musk soon enacted on their favorite microblogging site, ranging from widespread layoffs to erratic moves impacting Twitter's platform, policy and product strategies, which included a mishandled relaunch of Twitter's subscription, Twitter Blue, which devalued verification by opening it up to anyone with a credit card to pay for it. That decision is still negatively affecting the Twitter experience, as the company recently admitted to having a Verified spammer problem, requiring a change to Twitter DMs.

Twitter has officially changed its logo to 'X'

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