Article 6DR1W Sportsbet spends extra $19m in marketing blitz ahead of expected gambling ad ban

Sportsbet spends extra $19m in marketing blitz ahead of expected gambling ad ban

by
Henry Belot
from World news | The Guardian on (#6DR1W)

Anti-gambling advocates call company utterly irresponsible' as industry lobbies to prevent total ban on betting ads in Australia

Sportsbet has increased its marketing spend by millions of dollars in an advertising blitz ahead of an expected crackdown by the Australian government.

The business spent an extra $19m on marketing in the first half of 2023 compared with the same period the year before, the financial results of Sportsbet's Dublin-based parent company, Flutter, show.

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