‘It’s offensive’: backlash against China’s ‘good for marriage’ women’s trend

Style featuring pastel makeup and modest clothing has taken off, but many are objecting to the ethos behind it

A social media debate has erupted in China over a trend among some women to dress and behave in a way that's good for marriage", with detractors saying it discourages independence.

China, like much of east Asia, is battling with a demographic crisis and young people increasingly choose to forgo marriage and children. Last year China officially recorded its first decline in population for more than 60 years.