Billions of 'custobots' are coming online. Marketers may need to learn SEO for AI

You can't take a machine to lunch or put it to sleep with PowerPoint, but you can try to shape its worldview

Billions of new buyers of goods and services will emerge in coming years, but salespeople won't be able to woo them all with slideware, gifts, football tickets, or lunch - because many of these new customers are machines....