Shrinkflation: you’re right, from gin to butter, quantity and quality are taking a hit

The staples of your weekly shop are changing fast ... and it's not only in size

You take the spreadable butter out of the fridge and put it on your bagel; you are sure it is more watery than it used to be. You pick up the bagel and some filling falls out - is the hole bigger? The coffee seems to have run out again, so you seriously consider a stiff drink but your gin seems to have less kick than it used to.

After you've eaten, you wash your hands - the bar doesn't seem as big and there's less lather - and then you squeeze out the last toothpaste from a tube you're sure used to last longer. You wonder: is everything a bit worse than it used to be?