Google Is Ready To Fill Its AI Searches With Ads
Arthur T Knackerbracket has processed the following story:
Everybody's coming for Google, but Google is doing just fine, according to parent company Alphabet's third quarter earnings on Tuesday.
While Google has been dealing with fierce competition on all sides and is investing a lot into infusing AI into as many products as it can, its ads business, the company's bread and butter, is still humming along. The Search business earned $44 billion, an 11 percent jump year over year.
The big question coming up is how Google's focus on AI will impact that core business. Google's AI-powered Search Generative Experience [SGE] is still only available on an opt-in basis, so we don't yet know how much it'll impact the company's ad business.
Google is already moving to head off that problem. On Google's earnings call, CEO Sundar Pichai said that the company would be experimenting with new formats native to the way SGE works - the company has already shown off some ideas - so perhaps we'll start to see some of those formats debut in the coming weeks and months. Later in the call, chief business officer Philipp Schindler added that it's extremely important to us that in this new experience, advertisers still have the opportunity to reach potential customers along their search journeys."
As the company rolls out SGE, we are making sure the product works well, and we're generating value for our ecosystem and that ads transition well," Pichai said.
Infusing AI in search is a long-term play for Google. Pichai said he sees an opportunity to evolve search and Assistant over the next decade ahead." Last quarter, he declared that over time, SGE will just be how search works," and given the comments about ads on Tuesday's call, it seems the company is starting to think seriously about how to make its AI-powered search into more of a business.
[...] There's also a shadow over Google due to the Department of Justice's huge antitrust trial against the company, which kicked off in September.
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