Article 6GSBV Pharrell Williams takes Louis Vuitton to Hong Kong for his second men’s show

Pharrell Williams takes Louis Vuitton to Hong Kong for his second men’s show

by
Lauren Cochrane
from World news | The Guardian on (#6GSBV)

Creative director targets east Asia's luxury market as his preppy streetwear is given a tropical twist

For his first show as men's creative director of Louis Vuitton in June, Pharrell Williams closed down the Pont Neuf in Paris, and counted mega-celebrities including Beyonce and Jay-Z, and Rihanna and A$AP Rocky as guests.

His second effort took place in Hong Kong and focused on local stars in the front row. The actors Zhu Yilong and Chow Yun-fat were joined by three members of the Cantopop band Mirror and the rapper Tyson Yoshi. There was also a take on celestial stars, with a light show at the end rendering the Louis Vuitton monogram in twinkling lights across the city's harbour.

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