Chinese dancing frog goes viral doing the worm

Frog seller' trend sparks debate on intellectual property amid concerns over copyright infringement

An anthropomorphised frog has joined celebrity live-streamers and social media commentators among China's ranks of influencers, as a trend that began with street sellers in Chinese cities takes on a new life online - and raised questions over who, if anyone, owns the intellectual property rights to a dancing amphibian.

Alternatively known as a frog seller" or frog influencer", the meme involves a person in a frog suit with a blue neckerchief selling frog-themed products such as balloons and toys.