Valve now allows the “vast majority” of AI-powered games on Steam
Can you tell which of these seemingly identical bits of Steam iconography were generated using AI (trick question, it's none of them). (credit: Aurich Lawson)
Last summer, Valve told Ars Technica that it was worried about potential legal issues surrounding games made with the assistance of AI models trained on copyrighted works and that it was "working through how to integrate [AI] into our already-existing review policies." Today, the company is rolling out the results of that months-long review, announcing a new set of developer policies that it says "will enable us to release the vast majority of games that use [AI tools]."
Developers that use AI-powered tools "in the development [or] execution of your game" will now be allowed to put their games on Steam so long as they disclose that usage in the standard Content Survey when submitting to Steam. Such AI integration will be separated into categories of "pre-generated" content that is "created with the help of AI tools during development" (e.g., using DALL-E for in-game images) and "live-generated" content that is "created with the help of AI tools while the game is running" (e.g., using Nvidia's AI-powered NPC technology).
Those disclosures will be shared on the Steam store pages for these games, which should help players who want to avoid certain types of AI content. But disclosure will not be sufficient for games that use live-generated AI for "Adult Only Sexual Content," which Valve says it is "unable to release... right now."