Article 6HX6T WOTC Denies Using AI Generative Art In Promo Materials, Later Admits, Yeah, It Did

WOTC Denies Using AI Generative Art In Promo Materials, Later Admits, Yeah, It Did

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D&D and Magic: The Gathering publisher, Wizards of the Coast (WotC), has certainly been pissing folks off as of late. Between its attempt to change its OGL license for D&D both in the future and retroactively last year combined with sending the literal Pinkerton Agency after someone who received some unreleased Magic cards in error, the company appears to have taken a draconian turn in recent years. Then, over the summer, there was a bunch of backlash when WotC was found to have included art from one of its artists that had been partially generated using AI generative art in one of its books. After that whole fiasco, WotC publicly swore off using any art in its products that was not 100% human created.

And it's important to note that this is a huge thing in the D&D and Magic worlds. The books, cards, and associated items that players and fans buy from these games have always been revered in part for the fantastic art that has come along with them. And the artists contributing to them have been equally celebrated.

So, when sharp-eyed observers of recent promotional art that came out for Magic pointed out it sure looked like the images around the cards showed signs of having been generated by AI, well, WotC came out with a very strong denial.

[...] But, no, it turns out that the images around the cards was in fact generated in part using AI, as admitted later on by WotC itself.

[...] But the real lesson here is that companies have to be very careful with this sort of thing. The internet has enough well-trained Sherlocks out there who are holding companies to their word, looking for anywhere where AI generated content is being snuck in to replace human-made content that, as the technology stands today, there's a good chance any such uses will be found out. They might as well save themselves the trouble and just make sure the humans are doing the work.

What happens when some of the celebrated artists start using it too?

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