Paying more for less: Which? lays bare size of ‘shrinkflation’ and ‘skimpflation’

Study highlights products whose pack size or amount of expensive ingredients have gone down but not price

Sausages with less pork, chicken enchiladas with reduced meat content and shrunken pats of Lurpak butter are among the downsized and downgraded groceries being offered to consumers as retailers and manufacturers cut costs, a consumer group has claimed.

Which? highlighted a range of products it said were subject to shrinkflation" - when pack sizes are made smaller but the cost is not cut, or skimpflation" - when expensive ingredients are reduced but the price consumers pay remains the same.