Vacuum cleaner retailer Godfreys collapses after 93 years in the Australian market

PwC says it expects to close 54 stores during voluntary administration resulting in almost 200 job losses in effort to keep business afloat

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The vacuum cleaner retailer Godfreys Group has collapsed, leaving administrators in search of a buyer to keep the 93-year-old brand alive as they prepare to close dozens of stores, resulting in almost 200 jobs being lost.

The specialist retailer was ultimately felled by a recent and sharp pullback in consumer spending, although it had long been suffering from a generational change in how people buy vacuum cleaners.

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