Australian media mourns Harold Mitchell, the man who ‘changed how advertising works’
by Ben Smee from World news | The Guardian on (#6JHP8)
Tributes flow for pioneer and doyen' of industry who has died at the age of 81
Harold Mitchell, the advertising industry figure known as Australia's pioneering and most influential media buyer, has died, aged 81.
The Melbourne businessman said in his autobiography that he and a few others changed how advertising works" in Australia by separating the buying strategy from the creatives.
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