Guitar maker Gibson opens store off London’s Oxford Street

The Gibson Garage, the brand's second store globally, has a secret VIP bar behind a door hidden inside a phone box

Gibson, the Nashville guitar maker beloved by Jimmy Page to Ray Davies, has opened its first big store outside the US just off London's Oxford Street, where VIP visitors will be ushered into a secret bar accessed via a door hidden in a red phone box.

The 4,500 sq ft (420 sq metres) of space on Eastcastle Street is within stumbling distance of the 100 Club, the music venue where bands such as the Rolling Stones, the Clash and Blur have played. It is also close to Denmark Street, once home to recording studios and music publishers and still home to London's biggest cluster of instrument stores.