Wendy’s clarifies plans for dynamic pricing experiment after backlash
Enlarge / A view of a Wendy's store on August 9, 2023, in Nanuet, New York. (credit: Getty Images)
A day after American fast food chain Wendy's announced plans to test dynamic pricing and AI menu features in 2025, the company clarified its plans.
Wendy's said it will not dynamically raise menu prices based on demand after reports about the experiment, which was set to roll out in 2025, caused a stir online. In a statement to Reuters, a Wendy's spokesperson said it "would not raise prices when our customers are visiting us most." Instead, the company framed experimental price changes as discounts during "slower times of day."
"We said these menuboards would give us more flexibility to change the display of featured items. This was misconstrued in some media reports as an intent to raise prices when demand is highest," the company told Reuters. "We have no plans to do that."