How Apple plans to update new iPhones without opening them

Unboxing a new gadget is always a fun experience, but it's usually marred somewhat by the setup process. Either your device has been in a box for months, or it's just now launching and ships in the box with pre-release software. Either way, the first thing you have to do is connect to Wi-Fi and wait several minutes for an OS update to download and install. The issue is so common that going through a lengthy download is an expected part of buying anything that connects to the Internet.

But what if you could update the device while it's still in the box? That's the latest plan cooked up by Apple, which is close to rolling out a system that will let Apple Stores wirelessly update new iPhones while they're still in their boxes. The new system is called Presto."

Ron Amadeo at Ars Technica

That's a lot of engineering for a small inconvenience. Just the way I like my engineering.