Discord starts down the dangerous road of ads this week
Enlarge (credit: Discord)
Discord had long been strongly opposed to ads, but starting this week, it's giving video game makers the ability to advertise to its users. The introduction of so-called Sponsored Quests marks a notable change from the startup's previous business model, but, at least for now, it seems much less intrusive than the ads shoved into other social media platforms, especially since Discord users can choose not to engage with them.
Discord first announced Sponsored Quests on March 7, with Peter Sellis, Discord's SVP of product, writing in a blog post that users would start seeing them in the "coming weeks." Sponsored Quests offer PC gamers in-game rewards for getting friends to watch a stream of them playing through Discord. Discord senior product communications manager Swaleha Carlson confirmed to Ars Technica that Sponsored Quests launch this week.
Discord shared this image in March as an example of the new type of ads. (credit: Discord)
The goal is for video games to get exposure to more gamers, serving as a form of marketing. On Saturday, The Wall Street Journal (WSJ) reported that it viewed a slide from a slideshow Discord shows to game developers regarding the ads that reads: "We'll get you in front of players. And those players will get you into their friend groups."