So it begins: Microsoft starts showing full-screen ads about the end of Windows 10 support

We are about 18 months away from the end of mainstream Windows 10 support, but Microsoft thinks it is time to start nagging warning Windows 10 users about the inevitable. Users on Reddit report spotting a new full-screen ad with a notification that Windows 10 is about to reach its end of life in October 2025, even though it is still getting new features (there are even rumors about Microsoft re-opening the Windows Insider Program for Windows 10).

Taras Buria at Neowin

I mean, I have a long history of crying foul over Windows being adware now, but I don't think warning users that their operating system is losing support and that they should upgrade to a new version really constitutes an ad. Sure, technically it does, but I think we can all agree that such a warning is useful and informative.