Political ads could be heading to UK TV screens due to legal loophole
by Jim Waterson Political media editor from World news | The Guardian on (#6M2D7)
Exclusive: ITV is considering taking paid ads from parties on its streaming platform where ban does not apply
Some viewers are already irritated by the adverts interrupting shows on the ITV catch-up service.
But even they could soon yearn for the halcyon days of shampoo or insurance commercials after being presented with the faces of Rishi Sunak and Keir Starmer.
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