‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities

Grace Keeling says TV needs more authenticity and better representation if it wants to attract younger viewers

TV should move with the times", take risks and be less polished" in order to attract younger audiences, the TikTok star Grace Keeling has said.

Record numbers of young viewers are switching off traditional television in favour of short-form content, according to the media regulator, Ofcom, with Enders Analysis suggesting a 30% decline in 16- to 34-year-olds watching TV shows with their parents over the last 10 years.