It’s the End of the Web as We Know It
fliptop writes:
A great public resource is at risk of being destroyed:
The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written up and made available to anyone with an internet connection.
But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences.
To understand why, you must understand publishing. Its core task is to connect writers to an audience. Publishers work as gatekeepers, filtering candidates and then amplifying the chosen ones. Hoping to be selected, writers shape their work in various ways. This article might be written very differently in an academic publication, for example, and publishing it here entailed pitching an editor, revising multiple drafts for style and focus, and so on.
The internet initially promised to change this process. Anyone could publish anything! But so much was published that finding anything useful grew challenging. It quickly became apparent that the deluge of media made many of the functions that traditional publishers supplied even more necessary.
[...] The arrival of generative-AI tools has introduced a voracious new consumer of writing. Large language models, or LLMs, are trained on massive troves of material-nearly the entire internet in some cases. They digest these data into an immeasurably complex network of probabilities, which enables them to synthesize seemingly new and intelligently created material; to write code, summarize documents, and answer direct questions in ways that can appear human.
These LLMs have begun to disrupt the traditional relationship between writer and reader. Type how to fix broken headlight into a search engine, and it returns a list of links to websites and videos that explain the process. Ask an LLM the same thing and it will just tell you how to do it. Some consumers may see this as an improvement: Why wade through the process of following multiple links to find the answer you seek, when an LLM will neatly summarize the various relevant answers to your query? Tech companies have proposed that these conversational, personalized answers are the future of information-seeking. But this supposed convenience will ultimately come at a huge cost for all of us web users.
[...] If we continue in this direction, the web-that extraordinary ecosystem of knowledge production-will cease to exist in any useful form. Just as there is an entire industry of scammy SEO-optimized websites trying to entice search engines to recommend them so you click on them, there will be a similar industry of AI-written, LLMO-optimized sites. And as audiences dwindle, those sites will drive good writing out of the market. This will ultimately degrade future LLMs too: They will not have the human-written training material they need to learn how to repair the headlights of the future.
Originally spotted on Schneier on Security.
Related: Responsible Technology Use in the AI Age
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