Taxing The Internet To Bail Out Media Won’t Solve The Fundamental Problems Of The Media Business

Arthur T Knackerbracket has processed the following story:

Hey Google, can you spare a few hundred million to keep Rupert Murdoch's yacht afloat? That's essentially what some legislators are demanding with their harebrained schemes to force tech companies to fund journalism.

It is no secret that the journalism business is in trouble these days. News organizations are failing and journalists are being laid off in record numbers. There have been precious few attempts at carefully thinking through this situation and exploring alternative business models. The current state of the art thinking seems to be either (1) a secretive hedge fund buying up newspapers, selling off the pieces and sucking out any remaining cash, (2) replacing competent journalists with terrible AI-written content or (3) putting all the good reporting behind a paywall so that disinformation peddlers get to spread nonsense to the vast majority of the public for free.

Then, there's the legislative side. Some legislators have (rightly!) determined that the death of journalism isn't great for the future of democracy. But, so far, their solutions have been incredibly problematic and dangerous. Pushed by the likes of Rupert Murdoch, whose loud and proud support for free market capitalism" crumbled to dust the second his own news business started failing, leading him to demand government handouts for his own failures in the market. The private equity folks buying up newspapers (mainly Alden Capital) jumped into the game as well, demanding that the government force Google and Meta to subsidize their strip-mining of the journalism field.

The end result has mostly been disastrous link taxes, which were pioneered in Europe a decade ago. They failed massively before being revived more recently in Australia and Canada, where they have also failed (despite people pretending they have succeeded).

For no good reason, the US Congress and California's legislature are still considering their own versions of this disastrous policy that has proven (1) terrible for journalism and (2) even worse for the open web.

Recently, California Senator Steve Glazer offered up an alternative approach, SB 1327 that is getting a fair bit of attention. Instead of taxing links like all those other proposals, it would directly tax the digital advertising business model and use that tax to create a fund for journalism. Specifically, it would apply a tax on what it refers to (in a dystopian Orwellian way) as a data extraction transaction." It refers to the tax as a data extraction mitigation fee" and that tax would be used to provide credits for qualified" media entities.

I've seen very mixed opinions on this. It's not surprising that some folks are embracing this as a potential path to funding journalism. Casey Newton described it as a better way for platforms to fund journalism."

Read more of this story at SoylentNews.