Google Search Document Leak Reveals Inner Workings of Ranking Algorithm

An Anonymous Coward writes:

SEO Situation on fire: google's weighting parameter list leaked

https://searchengineland.com/google-search-document-leak-ranking-442617
https://github.com/yoshi-code-bot/elixir-google-api/commit/d7a637f4391b2174a2cf43ee11e6577a204a161e

Highlights:

• Change history: Google apparently keeps a copy of every version of every page it has ever indexed. Meaning, Google can "remember" every change ever made to a page. However, Google only uses the last 20 changes of a URL when analyzing links.

• Google stores author information associated with content and tries to determine whether an entity is the author of the document

• Google measures the average weighted font size of terms in documents (avgTermWeight) and anchor text.

• it's likely the internal documents were accidentally included in a code review and pushed live from Google's internal code base, where they were then discovered

See Also: https://gizmodo.com/google-search-seo-leak-gatekeeps-internet-1851508410

Original Submission

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