Big Mac v Supermac’s: McDonald’s loses EU trademark fight
by Lisa O'Carroll in Brussels from World news | The Guardian on (#6NAHS)
Ruling by European court of justice ends 17-year legal tussle between Irish chain and global rival
The small Irish takeaway chain Supermac's has won a David v Goliath court battle with McDonald's over the use of the Big Mac trademark, paving the way for it to open outlets across Europe.
The ruling also means the US-founded fast food multinational has lost the right to use the name Big Mac" in the EU in relation to chicken burgers.
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