North Carolina conservative group woos Latinos

Latinos make up a little more than 10% of North Carolina's population. But they're expected to play a key role in this November's election. The Biden campaign is using Spanish-language media to target Latino voters. Meanwhile, a conservative nonprofit called the LIBRE Initiative is playing a long game. It's not necessarily trying to get Latinos to vote for Donald Trump, but to embrace conservative ideas. WFAE's Steve Harrison reports from Chapel Hill.