Chrome will let you shop with “AI”

When you're shopping online, you'll likely find yourself jumping between multiple tabs to read reviews and research prices. It can be cumbersome doing all that back and forth tab switching, and online comparison is something we hear users want help with. In the next few weeks, starting in the U.S., Chrome will introduce Tab compare, a new feature that presents an AI-generated overview of products from across multiple tabs, all in one place.

Imagine you're looking for a new Bluetooth portable speaker for an upcoming trip, but the product details and reviews are spread across different pages and websites. Soon, Chrome will offer to generate a comparison table by showing a suggestion next to your tabs. By bringing all the essential details - product specs, features, price, ratings - into one tab, you'll be able to easily compare and make an informed decision without the endless tab switching.

Parisa Tabriz

Is this really what people want from their browser, or am I just completely out of touch? I'm not at all convinced the latter isn't the case, but this just seems like a filler feature. Is this really what all the AI hype is about? Is this kind of nonsense the end game we're killing the planet even harder for?