The Morning After: Google apologizes over its Pixel influencer demands
The relationship between tech companies and influencers can be murky. A recent post on Threads showed part of the sign-up form to receive Pixel devices for influencers and YouTubers, mandating that signees feature Google's hardware in place of any competitor mobile devices" or else we will need to cease the relationship between the brand and the creator."
First, our Engadget editors didn't get this when they signed up for review samples for the four (yes, four) new Pixel phones. It transpired this was for the Team Pixel program, set up by Google to communicate with creators and, it seems, send them devices.
Google responded: The goal of #TeamPixel is to get Pixel devices into the hands of content creators, not press and tech reviewers. We missed the mark with this new language that appeared in the #TeamPixel form yesterday, and it has been removed."
It's not yet clear if these Team Pixel members have received a new agreement, but will the demands remain, just not baked into a Google form or contract? The company is sending devices out so creators can try out (and talk up) the Pixel 9 series - if they don't, Google may fail to see the point.
- Mat Smith
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This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-google-apologizes-over-its-pixel-influencer-demands-111513252.html?src=rss