Branded UK school uniforms cost more than double high-street prices, analysis reveals

The Children's Society urges schools and government to ensure undue financial strain' is not placed on families

Parents are routinely paying more than double the price for branded school uniforms compared with similar items offered by supermarkets and high-street stores, an analysis by the Observer reveals.

Despite government guidance to reduce costs, the analysis shows that parents who are required by state schools to buy clothing featuring official school logos are still paying significantly more than for unbranded blazers, jumpers, ties and sports kit.