Article 6QK12 Flower company admits to 156 websites posing as local shopfronts in $1m settlement with Australian regulator

Flower company admits to 156 websites posing as local shopfronts in $1m settlement with Australian regulator

by
Josh Taylor
from World news | The Guardian on (#6QK12)

ACCC fields 66 complaints about Meg's Flowers, which fulfilled orders by using other brands under the Flowercorp group parent company

A flower company has admitted to running 156 websites with different suburb names and placing thousands of Google ads that would have misled customers into thinking they were ordering from a flower shop in their local area, in a proposed $1m settlement with the Australian consumer regulator.

If Ashgrove residents searched for an online flower delivery service, Meg's Flowers would come up with a photo of a shopfront, a banner stating Ashgrove florist" and text reading finest quality flowers in Ashgrove" along with a Queensland phone number.

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