A Case Study in Ticketmaster Price Gouging aka Dynamic Pricing

canopic jug writes:

Several sites have covered the dynamic pricing scandal concerning Tickemaster's sales of tickets to the Manchester based English rock band Oasis' reunion tour. Aside from the problems of the monopoly maintained by Ticketmaster, and aside from the problem of ticket scalping which is encouraged by Ticketmaster's business model, the dynamic pricing has come across as price gouging and a possible breach of consumer law. The Competition and Markets Authority is now launching an investigation into if or how much Ticketmaster engaged in unfair, prohibited commercial practices.

Some fans paid more than 350 for tickets with a face value of less than 150, and had to make a split-second decision whether to complete their purchase, as dynamic pricing caused prices to soar during the booking process.

Lisa Webb, a consumer law expert at Which?, said: "It seems extremely unfair that Oasis fans got up early and battled through queues only to find that ticket prices had more than doubled from the originally advertised price.

"Oasis and Ticketmaster should do the right thing and refund fans who may have been misled into paying over the odds for tickets that would have been half the price just hours earlier."

- Oasis and Ticketmaster urged to refund fans after 'dynamic pricing' debacle, The Guardian.

Where have Soylentils been seeing dynamic pricing lately?

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