How ‘was/is’ pricing works – and why it’s landed Coles and Woolworths in court
by Jonathan Barrett Senior business reporter from World news | The Guardian on (#6QY7J)
ACCC has accused supermarket giants of breaching consumer laws with alleged price spike' practices
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The competition regulator has taken Coles and Woolworths to court over what is commonly known as was/is" comparative pricing.
The allegations, which Coles said it would defend and Woolworths said it would review, could result in large fines and unravel the supermarkets' well-known Down Down" and Prices Dropped" promotions, which are at the heart of their marketing campaigns.
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