Levi Strauss heir Daniel Lurie elected mayor of San Francisco

Wealthy Democratic outsider unseats incumbent mayor London Breed in expensive race

After years of negative headlines and post-pandemic economic struggle, San Francisco has picked a wealthy Democratic outsider with no government experience to serve as the city's new mayor.

Daniel Lurie, 47, is one of the heirs to the Levi Strauss jeans company fortune, and previously spent 15 years as the executive of a San Francisco non-profit he founded. He defeated several Democratic challengers, including the current mayor, London Breed, in an election that was expected to break local campaign spending records.