The Rivals effect: equestrian dressing gallops up the style charts

Retailers report strong sales of jodhpurs, riding boots and paddock-ready blazers - but is it class passing'?

It's a sport traditionally associated with mud and manure, but now the equestrian world is finding itself in fashion's spotlight.

Jodhpurs and riding boots are galloping up the style charts, even if some fans of the trend have never set foot inside a yard. Blame Rupert Campbell-Black and his Rutshire set, but the Rivals effect is in full swing.