Article 6SNS0 Intel board kicks out CEO, launches new budget desktop GPUs

Intel board kicks out CEO, launches new budget desktop GPUs

by
Thom Holwerda
from OSnews on (#6SNS0)

This is a bit of an odd few days for Intel. Mere days after the board ousted its CEO Pat Gelsinger, once heralded as the chip giant's messiah, they're today launching two brand new desktop graphics cards. They're aimed at the more budget-oriented consumer, and might very well be the last discrete graphics cards Intel makes, since this is one of the product lines on the chopping block.

Intel's next - and possibly last - desktop graphics cards will begin arriving in just 10 days.Right on cue, the company has announced the budget $249 Arc B580 and $219 Arc B570, shipping December 13th and January 16th, respectively, as the best-in-class performance per dollar" options in the GPU market.

They're based on the same Xe2 Battlemage" GPU architecture you'll find in Intel's Lunar Lake laptop chips but with more than double the graphics cores, up to 12GB of dedicated video memory, and up to 190W of power compared to their limited laptop forms - enough power to see the B580 slightly beat Nvidia's $299 RTX 4060 and AMD's $269 RX 7600, according to Intel's benchmarks, but sometimes still trading blows.

Sean Hollister at The Verge

As for Gelsinger's dismissal, it seems the board forced him out after being frustrated with the slow progress the company was making in its turnaround. The fact that a finance person and a marketing person will together be interim CEOs seems to indicate the board is more interested in quick profit than a long-term turnaround, and with companies like Qualcomm being interested in acquiring Intel, the board's short-term mentality might be winning out, and ousting Gelsinger is just paving the way for selling off parts of Intel until there's nothing left.

Who knows, I might be reading way too much into all of this, but it feels like expecting an organisation as complex as a high-end processor makers to turn itself around in just a few years is incredibly shortsighted, and you'd think board members at Intel would understand that. If the goal is to maintain Intel as a separate, profitable entity making some of the world's fastest processors, you're going to need to give a CEO and leadership team more than just a few years to turn the ship around.

Within a few years we'll know the board's true intentions, but I wouldn't be surprised to see Intel being sold for parts over the coming years.

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