More people dining out on New Year’s Eve in UK rise of ‘experiential leisure’

Events including limitless drinks in ticket prices also see huge increase' on one of the year's biggest nights out

Whether New Year's Eve is spent watching fireworks, celebrating at a pub, club or party, or eating grapes for good luck, more and more people across the UK are dining out for the occasion as trends shift from club nights to experiences.

Eating in restaurants on New Year's Eve is on the rise. It increased in 2023 by 17% year on year, according to the online booking platform OpenTable, making it one of the most popular days to eat out after Mother's Day.