Woolworths to sell Australia Day holiday merchandise in reversal of 2024 policy

Supermarket chain says it will help customers celebrate the day' by selling flag-themed items

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Woolworths says it will mark the Australia Day holiday in-store this year, after it stopped stocking themed merchandise last year amid a broader discussion" of what 26 January meant to the community.

The supermarket chain, which also owns department store Big W, said it would offer Australian flag-themed merchandise such as hats, sunglasses, bunting and a clip-on ribbon" through its online stores.

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