UK betting giants under fire for ads targeting at-risk gamblers
by Jon Ungoed-Thomas and Shanti Das from World news | The Guardian on (#6TZYA)
Judge condemns firm for use of customer's data after problem gambler was sent 1,300 emails over two years
Gambling companies in Britain could be forced to overhaul their advertising practices after a betting firm was ruled to have unlawfully targeted a problem gambler who was bombarded with more than 1,300 marketing emails.
In a ruling at the high court, a judge found that Sky Betting & Gaming sent the man personalised marketing without proper consent after gathering hundreds of thousands of pieces of data about him and his gamblinghabits.
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