NHS England launches first advertising drive to boost breast cancer screenings

TV, radio and online adverts aimed at increasing uptake of routine mammograms for women aged 50 to 71

Women in England will be encouraged to attend potentially life-saving screenings for breast cancer in TV, radio and online adverts as part of the first NHS awareness campaign for the disease.

Women in the UK are invited for their first routine mammogram between the ages of 50 and 53, with further invitations arriving every three years until they reach 71, after which they can request screening.