‘Hit them where it hurts’: Americans boycott corporations to protest anti-DEI policies

Participants commit to not spending money for 24 hours to resist Trump administration and Musk's cuts

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On Friday, Americans across the country are participating in an economic boycott for 24 hours.

Organized by the People's Union USA, a nonpartisan, grassroots organization, the boycott quickly picked up steam across social media, with thousands of users sharing posts with related hashtags. Participants are asked not to spend any money, and if they need to, it is recommended that they shop at a local, small business and pay in cash.