Yes, you get used to the grille: The 2025 BMW 430i Gran Coupe review
Like life itself, BMWs seemed less complicated last century. You didn't need a crib sheet to understand the badge, and body styles were mostly just sedans, with a smattering of station wagons, two-door coupes, and convertibles. That was before it helped kickstart the SUV craze; now instead of 3, 5, 7, the series run 2-8 and X1 through X7. And don't get me started on individual model names. Like the 2025 430i xDrive Gran Coupe.
At first glance, if you're middle-aged like the average Ars reader, your brain probably says "this is a 3 Series sedan." After all, it has a pair of doors on either side. But there is no requirement for a coupe to only have two doors: the name is derived from the French "couper," meaning cut. And indeed, the roofline is cut down more than 2 inches lower than the actual 3 Series.
There's also a hatch at the rear, rather than a trunk lid. So, technically it's a fastback body style, which BMW has decided to call Gran Coupe the way it calls station wagons Tourings. Pedantic pigeonholing of body style will probably take a back seat to discussion of the front grille, though.