Magnum and Ariel makers say prices may rise further amid tariff pressures

Unilever and Procter & Gamble indicate more increases could be on way as Trump policy affects ingredient costs

The companies that make leading brands including Magnum ice-creams, Nescafe coffee and Ariel washing liquid have indicated that more price increases could be on the way as ingredient costs rise amid Donald Trump's tariff war.

Procter & Gamble, whose products include Pampers nappies and Oral-B toothpaste as well as Ariel, said new US tariffs could cost it up to $1.5bn (1.1bn) a year, forcing it to put up prices again on top of a 1% year-on-year rise in the first three months of 2025. Prices of the group's beauty products, which include Olay and Pantene, rose 3% in the quarter.