Article 6X368 Baking a deal? Hovis and Kingsmill owners in talks about historic merger

Baking a deal? Hovis and Kingsmill owners in talks about historic merger

by
Julia Kollewe
from World news | The Guardian on (#6X368)

Associated British Foods' sale of Allied Bakeries would bring together two of the UK's biggest breadmakers

The owners of Hovis and Kingsmill have entered talks that could lead to two of the UK's biggest bread brands merging amid challenging" market conditions.

After weekend reports, Associated British Foods (ABF), which owns Kingsmill parent Allied Bakeries as well as the budget clothing chain Primark, confirmed it was in negotiations with Hovis's private equity owner, Endless, regarding a potential sale of the bakeries arm. It said last week that it was considering strategic options for the business.

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