Britons increasingly swapping Med’s busy hotspots for ‘destination dupes’

TikTok trend is inspiring tourists to seek out cheaper locations such as Montenegro and Bosnia and Herzegovina

It will take more than a TikTok trend to break Britons' love affair with Mediterranean beaches. But latest figures show travellers are increasingly swapping Malaga for North Macedonia and Benidorm for the Balkans as part of a social media craze for destination dupes".

Flights from the UK to Bosnia and Herzegovina soared by 284% in 2024 compared with the previous year, while trips to Montenegro increased by 164%. Getaways to Albania - billed by some as the new Croatia" - rose by 61%, according to an analysis of Civil Aviation Authority (CAA) data.