Swedish fashion giant to use AI versions of real models

H&M, the Swedish fashion giant, is working directly with models and their agencies to create digital replicas of 30 different models this year. The company will be able to use the images for things like social media posts and marketing campaigns. But as The World's Sarah Birnbaum reports, in an unusual twist, the models themselves will own the rights to their twins, and will even be able to let other brands use them.