Ad agency WPP asked to work on campaign nudging UK savers to invest in shares

Exclusive: City-funded campaign is endorsed by government, and aims to increase financial risk-taking in effort to spur growth

• Isa shakeup: How can chancellor nudge savers into buying shares?

The advertising agency WPP has been asked to work up ideas for a government-endorsed advertising blitz to urge more consumers to invest in stocks through a Tell Sid"-style campaign expected to cost tens of millions of pounds.

Plans for the nationwide push were announced by chancellor Rachel Reeves on Tuesday at her Mansion House speech, as she unveiled a fresh deregulation drive meant to increase financial risk-taking across the UK to help spur growth.