M&S advert banned for featuring model who looked ‘unhealthily thin’

ASA ruling comes amid fears fashion industry reversing progress in body positivity movement

An advert by high street retailer Marks & Spencer has been banned for featuring an irresponsible" image of a model who appeared unhealthily thin".

The Advertising Standards Authority (ASA) said the model's pose, choice of clothing and the camera angle which seemed to tilt downwards all contributed to the impression she was too thin.